CRM means technologies and methodologies used to manage customer relationship in an organized way. The five functions in which CRM helps is analyze, identify, differentiate, customize and service. Its general goal is to improve the customer relationship. It includes all kinds of relationship from sales to customer service to framing business strategies. CRM helps to deal with customers better with their previous data records.
Some of the CRM functions include lead generation, analysis, tracking, segmentation, product development, customer interaction, customer service, trend analysis, promotional planning, credit & collection. It deals with every single interaction a company has with its customer. CRM helps the organization to treat their customers as individuals. It gives the customer lots of option to deal with.
The CRM solution differs for company to company. It's also important that the company buys solutions that are compatible with the existing one. CRM also helps the customer to have a transparent view of the enterprise.
Advantages of CRM Development:
It helps us to find the target customer.
It helps in the improvement of the customer relationship.
It helps the employees to analyze and understand the customers need better.
Simplifies marketing and sales procedure.
Helps to discover new customers
Cross selling and up selling can be easily done.